Applied Media

The Faculty of Applied Media offer a program of study that is student-centered and project-based; where practical project work is conceptualized and supported by theoretical knowledge. Learning will be accomplished through a variety of means including, but not limited to, lectures, student research, discussions, workshops, guest speakers, and industry visits. Students in the Applied Media program will be engaged in learning both in and outside of the classroom and may require scholarly research, interviews, audio and video recording, graphic design, event management, and public relations campaign management.

Associate Executive Dean: Dr. Tina Gates

Degrees Offered

Degree Offered at
Bachelor of Applied Media (Corporate Communications) Abu Dhabi Men’s, Dubai Women’s, Dubai Men’s, Fujairah Women’s, Sharjah Women’s
Bachelor of Applied Media (Video Production) Abu Dhabi Men’s, Abu Dhabi Women’s, Dubai Men’s, Dubai Women’s, Ras Al Khaimah Women’s, Sharjah Women’s
Bachelor of Applied Media (Graphic Design) Abu Dhabi Women’s, Dubai Women’s, Fujairah Women’s, Sharjah Women’s

The Program of Applied Media are in the process of being accredited by the UAE Commission for Academic Accreditation (CAA)

Applied Media Program Certifications

  • Adobe ACA Visual Communication using Adobe Photoshop
  • Adobe ACA Graphic Design and Illustration using Adobe Illustrator
  • Adobe ACA Video Communication using Adobe Premier

 

The Higher Colleges of Technology (HCT) is a federal institution that provides free education for UAE national students and sons/daughters of UAE national mothers for one credential (qualification) only.

For Expats, a limited number of seats is available, subject to fulfilling the following criteria:

  • Minimum High School average (GSC) = 85%
  • Minimum EmSAT English score of 1,250 or equivalent
  • The student must pay his/her tuition fees as per the table below
Academic Division Tuition fees for full-time student per semester
(12-18 credit hours)
Tuition fees per credit hour (For hours less than 12 or more than 18)
Applied Media AED 36,750 AED 2,500 per credit

 

HCT offers the following tuition fee discounts for expatriate students:

  • 20% discount for students with a GSC overall average of 95% and above
  • 20% discount for students with a cumulative GPA of between 3.00 and 3.74
  • 40% discount for students with a cumulative GPA of 3.75 and above
  • 20% discount for sons/daughters of HCT employees
  • 20% discount for UAE national students who are interested in pursuing an additional credential

The following four Program Learning Outcomes (PLOs) are applicable for all Applied Media Students; however, each concentration within the program has at least one additional PLO:


Bachelor of Applied Media

  • Develop competency in core applied media skills that include proficiency in a range of relevant media and communication tools, technology and practices.
  • Develop skills that can be used to describe, analyze, and evaluate theoretical and practical issues in a range of applied media contexts.
  • Demonstrate professional behavior that include the ability to communicate and lead in ways that are professional, ethical and socially responsible.
  • Demonstrate professional attitudes that include commitment to lifelong independent learning, respect for diversity, and informed appreciation of contemporary, societal, and global issues.



Corporate Communications Concentration (CMC)

  • Using visual, technical, and critical skills communicate ideas clearly and professionally about the industry and practice of Corporate Communications.
  • Produce creative work that demonstrate technical, aesthetic, and conceptual understanding of the industry and practice of Corporate Communications.
  • Learn the professional skills and behaviors necessary to compete in the global marketplace for the Corporate Communications practitioner.



Graphic Design Concentration (CGD)

  • Using visual, technical, and critical skills communicate ideas clearly and professionally about the industry and practice of Graphic Design.
  • Produce creative work that demonstrate technical, aesthetic, and conceptual understanding of the industry and practice of Graphic Design.
  • Learn the professional skills and behaviors necessary to compete in the global marketplace for the Graphic Design practitioner.



Video Production Concentration (CMV)

  • Using visual, technical, and critical skills communicate ideas clearly and professionally about the industry and practice of Video Production.
  • Produce creative work that demonstrate technical, aesthetic, and conceptual understanding of the industry and practice of Video Production.
  • Learn the professional skills and behaviors necessary to compete in the global marketplace for the Video Production practitioner.


Bachelor of Arts in Applied Media

Students must successfully complete a minimum of

  • 132 credits for a Bachelor of Arts in Applied Media that include:
  • Applied Media Core Courses: 72 credits
  • Applied Media 4000-Electives Courses: 6 credits
  • Concentration Courses: 21 credits
    • Corporate Communication (CMC)
    • Graphic Design (CGD)
    • Video Production (CMV)
  • General Studies Courses: 33 credits



Higher Diploma Applied Media

Students must successfully complete a minimum of

  • 102 credits for a Higher Diploma of Arts in Applied Media that include:
    • Applied Media Core Courses: 72 credits
  • General Studies Courses: 30 credits

Bachelor in Applied Media


YEAR 1
SEMESTER 1 CREDIT HOURS
COM 1123 Introduction to Media Technology 3
COM 1143 Visual Communications 3
COM 1203 Photography 3
LSC 1103 Professional Communication and Reporting 3
LSS 1003 Life and Future Skills 3
  Credit Hours 15
SEMESTER 2
AES 1013 Arabic Communications I 3
COM 1003 Digital Storytelling 3
COM 1223 History of Media and Design 3
LSC 2103 Academic Reading and Writing II 3
LSM 1123 Quantitative Reasoning 3
  Credit Hours 15
YEAR 2
SEMESTER 1
AES 1003 Emirati Studies 3
CDG 2303 Introduction to Graphic Design 3
COM 1153 Media Literacy 3
COM 2103 Creative Writing 3
ICT 2013 Computational Thinking and Coding 3
  Credit Hours 15
SEMESTER 2
CMC 2303 Corporate Communication I 3
CMV 2003 Motion Graphics 3
CMV 3513 Production Skills I 3
COM 2003 Convergent Journalism 3
LSS 1123 Basic Research Methods 3
  Credit Hours 15
SUMMER
COM 3606 Work Placement I 6
  Credit Hours 6
YEAR 3
SEMESTER 1
CDG 3003 Graphics Studio 3
CDG 3503 Typography I 3
CMC 3003 Digital Marketing 3
CMV 3503 Video Editing 3
LSN 1113 Introduction to Sustainability 3
  Credit Hours 15
SEMESTER 2
CMC 3503 Social Media 3
CMV 3003 Viral Video for Social Media 3
COM 2313 Project Management for Media 3
COM 3713 Media Law and Ethics 3
BUS 2403 Innovation and Entrepreneurship 3
  Credit Hours 15
SUMMER
COM 3616 Work Placement II 6
Higher Diploma in Applied Media Exit Option
  Credit Hours 6
YEAR 4
SEMESTER 1
Concentration or elective courses
AES 3003 Professional Arabic 3
CMC 4033 Corporate Communication II 3
CMC 4623 Communication Theory & Research Methods 3
CMC 4733 Strategic Communication 3
Elective 3
  Credit Hours 15
SEMESTER 2
Concentration/Elective Courses
CMC 4023 Media Relations 3
CMC 4803 Internal Communication Management 3
CMC 4806 Final Project – Corporate and Media Communication 6
Elective 3
  Credit Hours 15
  Total Credit Hours 132
Plan of Study Grid



YEAR 1
SEMESTER 1 CREDIT HOURS
COM 1123 Introduction to Media Technology 3
COM 1143 Visual Communications 3
COM 1203 Photography 3
LSC 1103 Professional Communication and Reporting 3
LSS 1003 Life and Future Skills 3
  Credit Hours 15
SEMESTER 2
AES 1013 Arabic Communications I 3
COM 1003 Digital Storytelling 3
COM 1223 History of Media and Design 3
LSC 2103 Academic Reading and Writing II 3
LSM 1123 Quantitative Reasoning 3
  Credit Hours 15
YEAR 2
SEMESTER 1
AES 1003 Emirati Studies 3
CDG 2303 Introduction to Graphic Design 3
COM 1153 Media Literacy 3
COM 2103 Creative Writing 3
ICT 2013 Computational Thinking and Coding 3
  Credit Hours 15
SEMESTER 2
CMC 2303 Corporate Communication I 3
CMV 2003 Motion Graphics 3
CMV 3513 Production Skills I 3
COM 2003 Convergent Journalism 3
LSS 1123 Basic Research Methods 3
  Credit Hours 15
SUMMER
COM 3606 Work Placement I 6
  Credit Hours 6
YEAR 3
SEMESTER 1
CDG 3003 Graphics Studio 3
CDG 3503 Typography I 3
CMC 3003 Digital Marketing 3
CMV 3503 Video Editing 3
LSN 1113 Introduction to Sustainability 3
  Credit Hours 15
SEMESTER 2
CMC 3503 Social Media 3
CMV 3003 Viral Video for Social Media 3
COM 2313 Project Management for Media 3
COM 3713 Media Law and Ethics 3
BUS 2403 Innovation and Entrepreneurship 3
  Credit Hours 15
SUMMER
COM 3616 Work Placement II 6
Higher Diploma in Applied Media Exit Option
  Credit Hours 6
YEAR 4
SEMESTER 1
Concentration or elective courses
AES 3003 Professional Arabic 3
CDG 4023 Design Illustration 3
CDG 4033 Advanced Graphics Studio 3
CDG 4503 Advanced Typography 3
CDG 4713 Packaging Design 3
  Credit Hours 15
SEMESTER 2
Concentration/Elective Courses
CDG 4723 Sustainable/Social Design 3
CDG 4806 Final Project – Graphic Design 6
Elective 3
Elective 3
  Credit Hours 15
  Total Credit Hours 132
Plan of Study Grid



YEAR 1
SEMESTER 1 CREDIT HOURS
COM 1123 Introduction to Media Technology 3
COM 1143 Visual Communications 3
COM 1203 Photography 3
LSC 1103 Professional Communication and Reporting 3
LSS 1003 Life and Future Skills 3
  Credit Hours 15
SEMESTER 2
AES 1013 Arabic Communications I 3
COM 1003 Digital Storytelling 3
COM 1223 History of Media and Design 3
LSC 2103 Academic Reading and Writing II 3
LSM 1123 Quantitative Reasoning 3
  Credit Hours 15
YEAR 2
SEMESTER 1
AES 1003 Emirati Studies 3
CDG 2303 Introduction to Graphic Design 3
COM 1153 Media Literacy 3
COM 2103 Creative Writing 3
ICT 2013 Computational Thinking and Coding 3
  Credit Hours 15
SEMESTER 2
CMC 2303 Corporate Communication I 3
CMV 2003 Motion Graphics 3
CMV 3513 Production Skills I 3
COM 2003 Convergent Journalism 3
LSS 1123 Basic Research Methods 3
  Credit Hours 15
SUMMER
COM 3606 Work Placement I 6
  Credit Hours 6
YEAR 3
SEMESTER 1
CDG 3003 Graphics Studio 3
CDG 3503 Typography I 3
CMC 3003 Digital Marketing 3
CMV 3503 Video Editing 3
LSN 1113 Introduction to Sustainability 3
  Credit Hours 15
SEMESTER 2
CMC 3503 Social Media 3
CMV 3003 Viral Video for Social Media 3
COM 2313 Project Management for Media 3
COM 3713 Media Law and Ethics 3
BUS 2403 Innovation and Entrepreneurship 3
  Credit Hours 15
SUMMER
COM 3616 Work Placement II 6
Higher Diploma in Applied Media Exit Option
  Credit Hours 6
YEAR 4
SEMESTER 1
Concentration or elective courses
AES 3003 Professional Arabic 3
CMV 4103 Production Skills II 3
CMV 4203 Video Scriptwriting 3
CMV 4613 Short Video Production 3
CMV 4713 Documentary 3
  Credit Hours 15
SEMESTER 2
Concentration/Elective Courses
CMV 4803 Advanced Edit and Effects 3
CMV 4806 Final Project – Video Production 6
Elective 3
Elective 3
  Credit Hours 15
  Total Credit Hours 132
Plan of Study Grid

Additional courses may be offered in each Summer Semester at the discretion of the Academic Faculty.

Associate Executive Dean: Dr. Tina Gates

Applied Media Division Chair/ Program Coordinator by Campus:

Campus Postion Name
ADM Division Chair Adil Al Hussaini
ADW Division Chair Mohammed Shukri Alomari
DBW Division Chair Ashavaree Das
DBM Division Chair Ashavaree Das
FJW Division Chair Zahoor Khan
RKW Program Coordinator Bilal Ahmed
ADM Program Coordinator Rizwan Wadood
DBM Program Coordinator Outi Katajmaki
FJW Program Coordinator Ivana Ercegovac
SJW Program Coordinator Bilal Ahmed

 

Faculty

  • Adele Myers, Master of Arts Fine Art, Manchester Metropolitan University
  • Ahlam Mohammad Ali Albannai, Masters Media Communications, University of Wollongong
  • Amr Ali, PhD Mass Communication, Cairo University
  • Anirban Das, Master of Arts Film, Television and Screen Media, Birkbeck College
  • Ashavaree Das, PhD Communication Studies, Florida State University
  • Bilal Ahmad, Masters Multimedia Arts, National College of Arts, Lahore
  • Elman Padilla, Masters Communication Design, Pratt Institute
  • Fatema Al Kamali, Master of Arts Museum Studies, Zayed University
  • Gumesindo Osorio Garcia, PhD Computer Studies, Glasgow Caledonian University
  • Hadeel Miqdadi, Master of Arts Games Design, University of the Arts London
  • Iqbal Akthar, PhD Cultural and Media Studies, University of Sussex
  • Ivana Ercegovac, Masters Journalism, Megatrend University
  • Lamis Mawafi, Masters Fine Art, Otago Polytechnic
  • Leo Wong, Master of Fine Arts Production, American Film Institute
  • Lim Meng, Master of Business Administration Luxury Brand Management, International Fashion Academy
  • Madija Jamil, Masters Animation and Interactive Media from National College Lahore
  • Madiha Rana, Master of Science Multimedia Design, Iqra University
  • Marko Sredojevic, Masters Journalism, John Naisbitt University
  • Maya Said, PhD Scriptwriting, Academy of Arts (Egypt)
  • Mohamad Nor, Master of Fine Arts Imaging Arts, Rochester Institute of Technology
  • Mohammed Abuhannoud, PhD Communication Studies, Westphalian Wilhelm University of Münster
  • Mohammed Alomari, PhD Instructional Multimedia, University Science Malaysia
  • Mona Gabr, Masters Mass Communication, Ain Shams University
  • Nada Alshammari , Master of Arts Media Arts, Philosophy and Practice, University of Greenwich
  • Nathan Brines, Master of Fine Arts Art, East Carolina University
  • Outi Katriina Katajamaki, Masters Organizational Communication, University of Jyvaskyla
  • Philip Ephraim, PhD Communication Management, Girne American University
  • Priyanka Dasgupta, PhD Mass Communication, Nanyang Technological University
  • Quan Tuan Trinh, Masters Digital Media, The University of Newcastle
  • Rizwan Wadood, Master of Arts Mass Communication, Jamia Millia Islamia
  • Romana Srncova, Masters Communication Design, University of the Arts London
  • Sangeeta Jain, Masters Interactive and Digital Media, The University of Sydney
  • Shreesha Mairaru, PhD Communication and Journalism, University of Mysore
  • Susan De Guzman, Master of Education Open and Distance Learning, University of Southern Queensland
  • Syed Almashoor, Masters Animation and Interactive Media, University of West of England
  • Tarang Taswir, Master of Arts Mass Communication, A.J.K Mass Communication Research Center-Jamia Millia Islamia
  • Tina Gates, PhD Instructional and Curriculum Leadership, Northcentral University
  • Yohance Douglas, Master of Fine Arts Motion Graphics, Savannah College of Art and Design
  • Zakaia Cvitanovich, Master of Arts Communication Studies, University of New England

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