The Applied Communications Division produces graduates with a strong foundation in the theoretical and practical aspects of numerous media fields including television/radio broadcasting, journalism, design, multimedia, corporate communications, events management, photography, etc. They will be capable of applying critical and creative approaches to the application of conceptual, production, and technical skills, to achieve the highest professional standards in a rapidly evolving media industry. Graduates will develop the skills required to be self-learners through being exposed to a range of learning opportunities.

Applied Communications provides a blended learning environment which is  student centered and project-based; where practical project work is contextualized and supported by theoretical knowledge. Learning will be accomplished through a variety of means  including, but not limited to, lectures, student research, discussions, workshops, guest speakers, and industry visits.

On graduating from the Division’s programs, students will have achieved transferable knowledge and skills appropriate to industry standards. They will also have communication skills which will allow them to operate in a broad range of professional environments.

• Program Information
• Program accreditation

Offered Programs

Four-year Bachelor Programs
Program	AAMC	AAWC	ADMC	ADWC	DMC	DWC	FMC	FWC	MZM	MZW	RKMC	RKWC	RUMC	RUWC	SMC	SWC
Bachelor of Applied Sciences
Applied Communications (Common Year)
One-year post Higher Diploma
Program	AAMC	AAWC	ADMC	ADWC	DMC	DWC	FMC	FWC	MZM	MZW	RKMC	RKWC	RUMC	RUWC	SMC	SWC
Bachelor of Applied Science (1-year top-up)
Applied Media Studies